Busan Contents Market 2021
BCM2021
| Date | NOV.10.(Weds.) -11.(Thur), 2021 ‣ 2 Days(VOD Replay will be opened until Nov 30th 2021.) |
|---|---|
| Venue | Convention Hall 205, BEXCO and BCM official website |
| Topic | Connection the world through content |
| Format | BEXCO and online live streaming on the official website |
| Registration and Contact Information | - Registration Period: The registration will be closed on Friday, November 5, 2021. - Only those registered for BCM (Business and BIZ Matching) are allowed to participate. - Sign up by “Bussiness Registration” -> GO TO REGISTER -> Tap Apply registration(Business Registration) -> After Approval process -> Tap “BCM Conference” - Contact: T. 051-717-2643 E. convention@foryoucom.com |
Program
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DAY 1 November 10, WednesdayMORE
DAY 1
Official 10:00 – 10:30 Opening Ceremony and Keynote Speech Byung Jun, Song(Korea Drama Production Association, Dean)
Session # 1 10:30 – 11:30 The Development of Short-form Platforms Kwang Min, Kim(TikTok Korea, Content Operation Manager)
Session # 2 13:30 – 14:00 Domestic OTT Platform Development Plan Yong Phil, Yoon(skyTV / MediaGenie ,CEO)
Session # 3 14:00 – 14:30 Current Status of OTT Platforms in China Huang Xin Yuan(Tencent, Senior researcher)
Session # 4 15:00 – 16:30 Round Table Discussion: OTT Business Model and Growth Strategies Sang Ho, Lee (Moderator) (Kyungsung University, Department of Media Content Professor, Professor)
Dae Hyun, Cho(KAKAO Ent., CMSO)
Tae Hoon, Park(WATCHA, CEO)
Hee Joo, Lee(Content Wavve corp., CRO)
Gi hyuk, Lee(Studio Dragon, In charge of planning and development)
Special session 17:00 – 18:00 Changes and Responding Measures in Korean Drama Industry after COVID-19 Sung Min, Lee(Korea National Open University, Assistant Professor)
Jae Beom, Park(KOREA TV & RADIO WRITER ASSOCIATION, Writer)
Ge hyun, An (Samhwa Networks, CEO)
Day 2 November 11, ThursdayMORE
Day2
Session # 5 10:30 – 12:00 The Growth and Issues of YouTube and Live Commerce Chul Ho, Lee(LALASTATIONS CO., LtD, CEO)
Yoo Kyung, Cho(LALASTATIONS CO,. LtD, Team Leader)
Soon Ji, Cho(Samsung Electronics, Korea Headquarters, In charge of Live Commerce at Saumsung Electronics)
Session # 6 13:30 – 14:30 Welcome to the Metaverse, The Age of Experiences In Hyuk, Song(Uniquegood Company, CEO)
Il Dong, Kim(SpaceAlpha, Artist)
Ji Hoon, Jeong(ModuLabs, CVO)
Im Bok, Lee(Second Brain Lab, CEO)
Session # 7 15:00 – 16:00 The Business Strategy of NFT Economy on Blockchain Woon Chul, Bae(Blockchain Strategy Lab, Consultant)
Eugene, Kim(SparkLabs, CEO)
Min Kyu ,Kim(Medi N Research, CPO)
Myung San, Jun (Social Infra Tech, Inc., CEO)
Session # 8 16:30 – 18:00 Round Table Discussion: How Close Are We to Virtual Reality? Sang Ho, Lee (Moderator)(Kyungsung University, Department of Media Content Professor, Professor)
Eugene, Kim(SparkLabs, CEO)
Il Dong, Kim(SpaceAlpha, Artist)
Woon Chul, Bae(Blockchain Strategy Lab, Consultant)
In Hyuk, Song(Uniquegood Company, CEO)
DAY 1 (November 10, Wednesday, 2021)[Keynote Speech] 10:15 – 10:30
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Song, Byung Joon
Chairman
(2018.06-Present) President of Korea Drama Production Association
(2006-Present) CREATIVE LEADERS GROUP EIGHT Co., Ltd, CEO
(2002-Present) EIGHT PEAKS Co., Ltd (currently GROUP 8), CEO
[Session#1] 10:30 – 11:30 The Development of Short-form Platforms
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Kim, Kwang Min
Content Operation Manager
Kim Kwangmin, TikTok Korea’s content operation manager, started his career in CJ ENM and worked as a media commerce and digital content development PD. He is now in charge of building partnerships, launching interactive dramas, and running TikTok challenges in TikTok Korea. His contribution in the content-creating area encourages quality content and content creators on TikTok.
(Present) TikTok Korea, Content Operation Manager
(Former) CJ ENM, Digital PD , Seoul Foundation for Arts and Culture, member of Advisory Board
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- Content
- Looking into the future of content and its trends fueled by the growing popularity of short-form platforms with TikTok, one of the most popular short-form sharing app
[Session#2] 13:30 – 14:00 Domestic OTT Platform Development Plan
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Yoon, Yong Phil
CEO
1993 - 1995 Cheil Worldwide Inc.
1996 - 1998 Samsung Video Business Group
1999 - 2000 DSM(Dacom Satellite Multimedia)
2001 - 2007 skylife
2008 - 2009 KT
2010 - 2012 KT skyllife Director of Content Business Division (ManagingDirector)
2016 - 2019 KT skyllife Director of Content Convergence BusinessDivision(SeniorManagingDirector)
2018 - skyTV CEO
2021 - MediaGenie CEO
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- Content
- On developing responsive strategies and building competitiveness to compete against global OTT platforms as well as ways to enter the global market for local media companies and content businesses
[Session#3] 14:00 – 14:30 Current Status of OTT Platforms in China
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HUANG XIN-YUAN
Senior Researcher
Ph.D
Completed Post-doctoral Program co-run by Tencent and Tsinghua University
[Session#4] 15:00 – 16:30 Round Table Discussion: OTT Business Model and Growth Strategies
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Lee, Sang Ho (Moderator)
Korea Communications Commission, member of Broadcasting Market Competition Assessment Committee KTV (Public Policy Broadcasting Service), member of Operation Committee
Korean Academy of Marketing Communication, President The International Society for eSports Studies, Vice president
Korean Journal of Journalism and Communication Studies, member of board director
Korean Academy of Marketing Communication, President The International Society for eSports Studies, Vice president
(Pre)Member of board of directors of The Korean Society for Journalism & Communication Studies
(Pre) Headquarters of KT Media(IPTV, in charge of Smart Media)
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Cho, Dae Hyun
CMSO (Chief Media Strategy Officer), Kakao Entertainment
(Former) COO (Chief Operating Officer), TVING
(Former) Head of Content Business Division, CJ ENM
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Park, Tae Hoon
Seoul Science High School, early graduated in 2003
KAIST, School of Computing, enrolled in 2003
Founded Frograms, currently known as Watcha, in 2011
Being chosen as “Korea 2030 Power Leader” by Forbes Korea in 2014
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Lee, Hee Joo
(Present) wavve corp., CRO
(2021.4-Present) Korea OTT Council, Chair of the Steering Committee
(2021.2-Present) Korean Film Council, member of Video Industry Committee
(2020.11-Present) Korea Communications Commission, member of Media Innovation Advisory Board
(2020.1-Present) Ministry of Science and ICT, member of Media Advisory Board
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Lee, Gi Hyeok
CJ E&M, tvN, Head of Programming Team and Head of Corporate Strategy Team
CJ E&M, tvN, Director of Programming
CJ E&M, responsible for Global Strategy
Studio Dragon, General Manager of Content Development and Business Strategy
[Special session] 17:00 – 18:00 Changes and Responding Measures in Korean Drama Industry after COVID-19
Day 2 (November 11, Thursday, 2021)
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Lee, Sung Min
Assistant Professor
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(Korea Culture & Tourism Institute, Cultural Industry Research Center, Research Associate)
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- Content
- His presentation aims to look over some changes that occurred after the Covid-19 pandemic in the Korean drama industry and suggest ideas to help better respond to them. The spread of coronavirus has been acting as a catalyst for drama production and consumption to go online. While global OTT companies are leading the market, the size of production has increased, new production conditions have emerged, the concept of IP has grown stronger, and the global demand for dramas continues to rise. There are some concerns that only a handful of players in the market would enjoy the short-term interests, thus damaging the foundation for sustainable growth. In this regard, this presentation will discuss ideas to encourage growth for the future in a changing environment.
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Park, Jae Beom
Writer
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TV DRAMA WRITER
Main Works : Quiz of God / Good Doctor / Manager Kim / Fiery Priest / Vincenzo
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Ahn, Je Hyun
CEO
Graduated Seoul National University, College of Law
Washingyon Univ. in St. Louis / Law LL.M.,J.D
(Present) Korea Drama Production Association, Vice president
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Produced dozens of popular dramas such as Precious Family (2004), First Wives’ Club (2007), Mom’s Dead Upset (2008), Bread, Love and Dreams (2010), My Too Perfect Sons (2009), Gu Family Book (2013), What Happens to My Family? (2014), Uncontrollably Fond (2016), Dr romantic: Season 1 (2016) and Season 2 (2020), The Fiery Priest (2019), Be Melodramatic (2019), Graceful Family (2019), Mystic Pop-up Bar (2020)
Won the award for businesses at 2010 Korean Society of Culture Industry Awards
Received Presidential Commendation at 2017 Korea Content Awards
[Session#5] 10:30 – 12:00 The Growth and Issues of YouTube and Live Commerce
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Lee, Chul Ho
CEO
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(2000-2003) Beijing Huiwen High School
(2003-2007) China University of Political Science and Law
(2007-2010) Beijing TROS I&D Co,. Ltd
(2010-2020) Mplus Asia Co,. Ltd, CEO
(2021-Present) LALASTATIONS CO,.LtD, CEO
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Cho, Yoo Kyung
Team Leader
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Lotte Homeshopping, Show host (2015.01-2021.06)
NS Homeshopping, Show host (2011.12-2015.01)
Jeju Air Co., Ltd., Flight Attendant (2011)
Hyundai Homeshopping, Web Show host (2009.01-2010.04)
City College (lifelong education center), Department of Show host, and many private academies.
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- Content
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-Live commerce trends: Depending on the product category, live commerce is evolving distinctively.
-“Funsumer“: Consumers finding joy in real-time communication Micro, small and medium enterprises’ live commerce: Introducing MSME’s special live commerce
-Competitiveness of K-Live commerce: Successful examples of live commerce shows that have a competitive edge
-Live commerce and censorship: Standards and practices that everyone must abide by
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Cho, Sun Ji
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(2021-present) Responsible for Live Commerce at Samsung Electronics
(2016-2021) CJ O shopping, Live Commerce PD
(2012-2016) TV Producer
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- Content
- A live commerce producer, one of the very first experts in Korea, explains the traits of Korea’s live commerce. She will also touch on the prospect of live commerce based on how people consume content on YouTube.
[Session#6] 13:30 – 14:30 Welcome to the Metaverse, The Age of Experiences
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Song, In Hyuk
CEO
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(Present) Uniquegood Company co-CEO Development and operation of enhanced, immersive metaverse “Realworld”
(Former) Samsung Electronics, VD division, SW development and management
M.A in Computing, KAIST
(Publications) Uniquegood, Perfect Storm, etc.
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- Content
- In addition to Squid Game becoming a global phenomenon, various types of content such as a novel, webtoon, and movie are enjoyed out of the digital screen. People can gather in the virtual or the real world to have fun by playing games developed by creators, creating a diverse and lively culture. The metaverse, which expects to offer more vivid and immersive experiences in the virtual and real worlds alike, is taking off. Experts say that metaverse will become more than a simple game and mark a revolution leading to a greater economic-social ecosystem. This presentation will invite game-changers who are developing metaverse platforms and making contributions to them in order to examine where we stand now, where we are going, and potential opportunities we can explore.
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Lee, Iim Bok
CEO
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Secondbrainlab, CEO
Interactive Books, CEO Author of Metaverse - the future that has already begun Korea Banking Institute, Adjunct Professor
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- Content
- Metaverse is the future that has already begun.
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Kim, Il Dong
Artist
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Contemporary artist, media artist
TriumphX (NFT platform company), Official Adviser
Presenter of the NFT and Future Regional Vitalization Business Forum at Seoul City Hall, Invited to Biennale de Dakar, Seoul Museum of Art, Gyeongnam Art, Museum, GS Caltex Museum, and many other local and international exhibitions
Sokcho-Yangyang Office of Education, Youth Career Camp, on NFT and My Uniqueness
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Jeong, Ji Hoon
CVO
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DGIST Affiliate Professor
Advisor, Kakao Entertainment
BigBang Angels Co-founder and Partner
DHP Co-founder and Partner
[Session#7] 15:00 – 16:00 The Business Strategy of NFT Economy on Blockchain
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Bae, Woon Chul
Consultant
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K:Stars Platform Co., Ltd, President
Hanyang University, Adjunct professor
BLOCK CHAIN US, Editor-in-chief
Mobile Award Korea, Judge
(Former) TokenPost, CEO
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Kim, Eugene
CEO
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Before join to Sparklabs, Eugene Kim, He was in charge of Tencent Korea\'s overseas business development department. He was responsible for the sourcing of Korean game titles to China and Tencent’s global publishing network, headed the global sales of Tencent game titles, and he managed relationships with Tencent’s global publishing partners. Prior to Tencent, Eugene was Director of Business Development and Marketing at Podotree, an online educational app developer in Korea. He was responsible for their marketing and launch effort into the U.S. Previously, he was with Vertigo Games as the Group Manager of the Overseas Business Group. Eugene led all overseas sales efforts and service support, and all business development and game engine licensing activities.
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Kim, Min Kyu
CPO
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Crypto Magazine, Cryptograph Partner
Konkuk University, Graduate School of Information and Telecommunications, Department of Blockchain, Advisor
Brellum Network - Investor & Director
9 Partners CPO
MediNResearch CPO
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- Content
- Topic: New future with the Metaverse and Blockchain Key points: New trend, metaverse NFT necessary for the metaverse Ethereum and NFT Blockchain technology, which works best with the metaverse
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Jun, Myung San
CEO
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Protocon Project Leader
The author of [Blockchain Government] & [Blockchain Revolutionize Government]
Co-writer of the [Research Report on Blockain based Innovative Financial Ecosystem]
Advisor of the blockchain journalist training course hosted by Korea Press Foundation
Cyworld R&D Lab Team Leader
[Session#8] 16:30 – 18:00 Round Table Discussion: How Close Are We to Virtual Reality?
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Kim, Eugene
CEO
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Kim, Il Dong
Artist
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Bae, Woon Chul
Consultant
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Song, In Hyuk
CEO
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Lee, Sang Ho (Moderator)
Professor
